Preamble

This privacy policy is intended to inform you about the types of your personal data (hereinafter referred to briefly as “data”) that we process, the purposes for which we process them, and the extent of such processing. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as the “online offering”).
The terms used are gender-neutral.
Date: January 16, 2026.

Controller

sinahsstories – Sinah Kesenheimer
c/o Online-Impressum.de #5671
Europaring 90
53757 Sankt Augustin
Email: info@sinahsstories.com
Imprint: https://sinahsstories.com/impressum/

Overview of Processing Activities

The following overview summarizes the types of data processed and the purposes of their processing, with references to the categories of data subjects affected.

Types of Data Processed

  • Inventory data.

  • Contact data.

  • Content data.

  • Contractual data.

  • Usage data.

  • Metadata, communication, and procedural data.

  • Log data.

Categories of Data Subjects

  • Prospects.

  • Communication partners.

  • Users.

Purposes of Processing

  • Communication.

  • Security measures.

  • Reach measurement.

  • Affiliate tracking.

  • Organizational and administrative procedures.

  • Feedback.

  • Provisioning of our online offering and user-friendliness.

  • Profiles with user-related information.

  • Information technology infrastructure.

  • Public relations.​

GDPR Legal Bases

The following provides an overview of the legal bases under the GDPR on which we process personal data. Please note that, in addition to GDPR provisions, national data protection regulations in your or our country of residence or registered office may apply. If other specific legal bases are relevant in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6(1) sentence 1 lit. a GDPR): The data subject has given consent to the processing of their personal data for one or more specific purposes.

  • Contract Performance and Pre-Contractual Inquiries (Art. 6(1) sentence 1 lit. b GDPR): Processing is necessary for the performance of a contract to which the data subject is a party or for taking steps at the data subject’s request prior to entering into a contract.

  • Legitimate Interests (Art. 6(1) sentence 1 lit. f GDPR): Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject that require protection of personal data.

National Data Protection Regulations in Germany

In addition to GDPR data protection regulations, national data protection rules apply in Germany. These include, in particular, the Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG). The BDSG contains specific provisions on the right of access, the right to erasure, the right to object, processing of special categories of personal data, processing for other purposes, and transfer as well as automated individual decision-making, including profiling. Furthermore, data protection laws of the individual federal states may apply.

Security Measures

We implement appropriate technical and organizational measures in accordance with statutory requirements, considering the state of the art, implementation costs, nature, scope, circumstances, and purposes of processing, as well as the varying likelihood and severity of risks to the rights and freedoms of natural persons, to ensure a level of protection appropriate to the risk.

These measures include, in particular, safeguarding the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as access thereto, input, disclosure, ensuring availability, and segregation. We have also established procedures to ensure awareness of data subject rights, data erasure, and responses to data security incidents. Furthermore, we integrate data protection into the development or selection of hardware, software, and processes, following the principles of data protection by design and by default.

Securing Online Connections via TLS/SSL Encryption Technology (HTTPS)

To protect user data transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) form the cornerstone of secure data transmission on the internet. These technologies encrypt information exchanged between the website or app and the user’s browser (or between two servers), thereby protecting data from unauthorized access. TLS, as the more advanced and secure successor to SSL, ensures all data transmissions meet the highest security standards. A website secured by an SSL/TLS certificate is indicated by HTTPS in the URL, signaling to users that their data is transmitted securely and encrypted.

Transmission of Personal Data

In the course of our processing of personal data, such data may be disclosed or transmitted to other entities, companies, legally independent organizational units, or persons. Recipients of this data may include, for example, service providers tasked with IT services or providers of services and content integrated into a website. In such cases, we observe all statutory requirements and, in particular, conclude appropriate contracts or agreements with recipients of your data that serve to protect such data.

International Data Transfers

Processing in Third Countries

If we transfer data to a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or this occurs in connection with the use of third-party services or the disclosure or transmission of data to other persons, entities, or companies (evident from the provider’s postal address or explicit reference in the privacy policy to data transfers to third countries), we do so in full compliance with legal requirements.

For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), recognized as a secure legal framework by an adequacy decision of the EU Commission dated July 10, 2023. In addition, we have concluded standard contractual clauses with the respective providers that comply with EU Commission requirements and establish contractual obligations for the protection of your data.

This dual safeguard ensures comprehensive protection of your data: The DPF serves as the primary layer of protection, while the standard contractual clauses provide additional security. Should changes arise under the DPF, the standard contractual clauses act as a reliable fallback. This ensures your data remain adequately protected even in the event of potential political or legal changes.

For each service provider, we inform you whether they are DPF-certified and whether standard contractual clauses are in place. Further information on the DPF and a list of certified companies can be found on the website of the U.S. Department of Commerce at https://www.dataprivacyframework.gov/ (in English).

For data transfers to other third countries, corresponding safeguards apply, particularly standard contractual clauses, explicit consents, or legally required transfers. Information on third-country transfers and applicable adequacy decisions can be found in the EU Commission’s information portal: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

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General Information on Data Storage and Deletion

We delete personal data that we process in accordance with statutory provisions as soon as the underlying consents are revoked or no further legal bases for processing exist. This applies when the original processing purpose ceases or the data is no longer required. Exceptions exist where statutory obligations or overriding interests necessitate longer retention or archiving of the data.

In particular, data subject to retention for commercial or tax purposes, or necessary for asserting legal claims or protecting the rights of other natural or legal persons, must be archived accordingly.

Our privacy notices provide additional information on retention and deletion specific to certain processing activities. Where multiple retention periods or deletion deadlines are specified for a data category, the longest period applies. Data retained not for the original purpose but due to statutory requirements or other reasons are processed solely for the purposes justifying their retention.

Retention and Deletion Periods

The following general retention and archiving periods apply under German law:

  • 10 years: Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, and related work instructions or organizational documents (§ 147(1) no. 1 in conjunction with (3) AO, § 14b(1) UStG, § 257(1) no. 1 in conjunction with (4) HGB).

  • 8 years: Accounting documents such as invoices and expense receipts (§ 147(1) nos. 4 and 4a in conjunction with (3) sentence 1 AO, and § 257(1) no. 4 in conjunction with (4) HGB).

  • 6 years: Other business documents, including received commercial or business correspondence, copies of sent commercial or business correspondence, and other documents relevant for taxation (e.g., time sheets, operational settlement sheets, cost calculation documents, price markings, payroll documents unless they are accounting documents, and cash register tapes) (§ 147(1) nos. 2, 3, 5 in conjunction with (3) AO, § 257(1) nos. 2 and 3 in conjunction with (4) HGB).

  • 3 years: Data required to address potential warranty or damage claims, similar contractual claims and rights, and related inquiries, based on prior business experience and standard industry practices, retained for the regular statutory limitation period of three years (§§ 195, 199 BGB).

Period Start

Unless a period begins on a specific date, and provided it is at least one year, it commences at the end of the calendar year in which the triggering event occurred. For ongoing contractual relationships involving data storage, the triggering event is the effective date of termination or other end of the legal relationship.

Rights of Data Subjects

Rights under the GDPR

As a data subject, you have various rights under the GDPR, particularly under Articles 15 to 21:

  • Right to Object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6(1)(e) or (f) GDPR; this also applies to profiling based on those provisions. Where personal data are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, including profiling to the extent that it is related to such direct marketing.

  • Right to Withdraw Consent: You have the right to withdraw any given consents at any time.

  • Right of Access: You have the right to request confirmation as to whether relevant data are being processed and to obtain access to such data, along with further information and a copy of the data, in accordance with statutory requirements.

  • Right to Rectification: In accordance with statutory requirements, you have the right to request completion of your data or rectification of inaccurate data concerning you.

  • Right to Erasure and Restriction of Processing: In accordance with statutory requirements, you have the right to request immediate erasure of data concerning you or, alternatively, restriction of processing of the data in accordance with statutory requirements.

  • Right to Data Portability: You have the right to receive data concerning you which you have provided to us in a structured, commonly used, and machine-readable format, or to request transmission thereof to another controller, in accordance with statutory requirements.

  • Right to Lodge a Complaint with a Supervisory Authority: Without prejudice to any other administrative or judicial remedies, you have the right to lodge a complaint with a supervisory authority, particularly in the Member State of your habitual residence, place of work, or place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the GDPR.​

Further Notes on Processing Activities, Procedures, and Services

Provision of Online Offering on Rented Storage Space

For the provision of our online offering, we use storage space, computing capacity, and software rented or otherwise obtained from a corresponding server provider (also referred to as a “web hoster”).
Legal basis: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Collection of Access Data and Logfiles

Access to our online offering is logged in the form of so-called “server logfiles.” Server logfiles may include the address and name of the retrieved web pages and files, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, user’s operating system, referrer URL (previously visited page), and typically IP addresses and the requesting provider. Server logfiles may be used for security purposes, e.g., to prevent server overload (particularly in cases of abusive attacks, so-called DDoS attacks), and to ensure the utilization and stability of servers.
Legal basis: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).
Deletion of data: Logfile information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is necessary for evidentiary purposes are exempt from deletion until the respective incident is finally clarified.

Email Dispatch and Hosting

The web hosting services we use also encompass the dispatch, receipt, and storage of emails. For these purposes, recipient and sender addresses, as well as further information related to email dispatch (e.g., involved providers) and the content of respective emails, are processed. The aforementioned data may also be processed for spam detection purposes. Please note that emails are generally not encrypted when sent over the internet. While emails are typically encrypted during transport, they are not (unless end-to-end encryption is used) on the servers from which they are sent and received. We therefore cannot accept responsibility for the transmission path of emails between sender and recipient on our server.
Legal basis: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

 
 

Use of Cookies

“Cookies” refer to technologies that store and retrieve information on users’ devices. Cookies may be used for various purposes, such as ensuring the functionality, security, and comfort of online offerings, as well as creating analyses of visitor flows. We use cookies in accordance with legal requirements. Where necessary, we obtain users’ prior consent; otherwise, we rely on our legitimate interests. This applies when storing and retrieving information is essential to provide expressly requested content and functions, such as storing settings and ensuring the functionality and security of our online offering. Consent may be withdrawn at any time. Clear information is provided on the scope and types of cookies used.

Notes on Legal Bases for Data Protection

Whether we process personal data using cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, as explained in this section and in the context of the respective services and procedures.

Storage Duration

The following types of cookies are distinguished based on storage duration:

  • Temporary Cookies (also: Session or Sitzungscookies): These are deleted at the latest after a user leaves the online offering and closes their device (e.g., browser or mobile app).

  • Persistent Cookies: These remain stored even after the device is closed. For example, login status can be saved, and preferred content displayed directly upon revisit. Similarly, user data collected via cookies may be used for reach measurement. Unless explicitly informed of the type and duration of cookies (e.g., during consent collection), users should assume they are persistent with a duration of up to two years.

General Notes on Withdrawal and Objection (Opt-out)

Users may withdraw given consents at any time and object to processing in accordance with legal requirements, including via their browser’s privacy settings.

Data categories processed: Metadata, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, involved parties).
Data subjects: Users (e.g., website visitors, users of online services).
Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR); Consent (Art. 6(1) sentence 1 lit. a GDPR).

Further Notes on Processing Activities, Procedures, and Services

Processing of Cookie Data Based on Consent

We deploy a consent management solution to obtain, record, manage, and revoke users’ consents for using cookies or the procedures and providers specified therein. This process handles consents, particularly for cookies and comparable technologies used to store, retrieve, and process information on users’ devices. Consents are obtained for using cookies and related processing, including specific processings and providers named in the consent management procedure. Users may manage and revoke consents. Consent declarations are stored to avoid repeated queries and provide proof of consent per legal requirements. Storage occurs server-side and/or in a cookie (so-called opt-in cookie) or similar technologies to associate consent with a specific user or device. Absent specific details on consent management providers, general notes apply: Consent storage lasts up to two years, generating a pseudonymous user identifier stored with the consent timestamp, scope details (e.g., cookie categories and/or service providers), and browser, system, and device information.
Legal basis: Consent (Art. 6(1) sentence 1 lit. a GDPR).

Blogs and Publication Media

We use blogs or similar means of online communication and publication (hereinafter “publication medium”). Reader data are processed for the purposes of the publication medium only to the extent necessary for its presentation, communication between authors and readers, or security reasons. Otherwise, reference is made to the information on processing visitor data to our publication medium within these privacy notices.

Data categories processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Contact data (e.g., postal and email addresses or telephone numbers); Content data (e.g., textual or visual messages and contributions, along with related information such as authorship or creation date); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Metadata, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, involved parties).
Data subjects: Users (e.g., website visitors, users of online services).
Purposes of processing: Feedback (e.g., collecting feedback via online forms); Provision of our online offering and user-friendliness.
Retention and deletion: Deletion in accordance with the details in the “General Information on Data Storage and Deletion” section.
Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).​

Contact and Inquiry Management

When contacting us (e.g., by post, contact form, email, telephone, or via social media) and in the context of existing user or business relationships, the details of inquiring persons are processed to the extent necessary to respond to contact requests and any requested measures.

Data categories processed: Contact data (e.g., postal and email addresses or telephone numbers); Content data (e.g., textual or visual messages and contributions, along with related information such as authorship or creation date); Metadata, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, involved parties).
Data subjects: Communication partners.
Purposes of processing: Communication; Organizational and administrative procedures; Feedback (e.g., collecting feedback via online forms); Provision of our online offering and user-friendliness.
Retention and deletion: Deletion in accordance with the details in the “General Information on Data Storage and Deletion” section.
Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR); Contract performance and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b GDPR).

Further Notes on Processing Activities, Procedures, and Services

Contact Form

When contacting us via our contact form, email, or other communication channels, we process the personal data transmitted to us to respond to and handle the respective inquiry. This typically includes details such as name, contact information, and any further information provided that is necessary for appropriate processing. These data are used exclusively for the stated purpose of contact and communication.
Legal bases: Contract performance and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b GDPR); Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Web Analysis, Monitoring, and Optimization

Web analysis (also referred to as “reach measurement”) evaluates visitor flows to our online offering and may encompass pseudonymous data on visitor behavior, interests, or demographic information, such as age or gender. Reach analysis enables us, for example, to identify peak usage times for our online offering, its functions, or content, or to encourage reuse. It also helps pinpoint areas needing optimization.

In addition to web analysis, we may employ testing procedures to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, user profiles—summarizing data from usage processes—may be created for these purposes, with information stored in and retrieved from browsers or devices. Collected data include visited websites and elements used there, along with technical details such as browser used, computer system, and usage times. If users consent to location data collection by us or providers of our services, location data may also be processed.

IP addresses of users are also stored, but we apply IP masking (i.e., pseudonymization by truncation) for user protection. Generally, in web analysis, A/B testing, and optimization, no clear user data (e.g., email addresses or names) are stored; instead, pseudonyms are used. Thus, neither we nor the software providers know users’ actual identities, only the data stored in their profiles for the respective procedures.

Notes on Legal Bases

If we seek user consent for third-party tools, consent forms the legal basis for processing. Otherwise, user data are processed based on our legitimate interests (i.e., interest in efficient, cost-effective, and recipient-friendly services). Reference is made to the cookie information in this privacy policy.

Data categories processed: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Metadata, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, involved parties).
Data subjects: Users (e.g., website visitors, users of online services).
Purposes of processing: Reach measurement (e.g., access statistics, identifying repeat visitors); Profiles with user-related information (creating user profiles); Provision of our online offering and user-friendliness.
Retention and deletion: Deletion in accordance with the “General Information on Data Storage and Deletion” section. Cookies stored for up to 2 years (unless otherwise specified, cookies and similar methods may be stored on users’ devices for up to two years).
Security measures: IP masking (pseudonymization of IP address).
Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR); Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).​

Further Notes on Processing Activities, Procedures, and Services

Google Analytics

We use Google Analytics to measure and analyze usage of our online offering based on a pseudonymous user identification number. This number does not contain unique data like names or email addresses. It assigns analysis information to an end device to track which content users accessed within one or multiple usage processes, search terms used, repeat accesses, or interactions with our online offering. Usage time, duration, referral sources, and technical details of end devices and browsers are also stored.

Pseudonymous user profiles may be created with information from various devices, potentially using cookies. Google Analytics does not log or store individual IP addresses for EU users. It provides coarse geographic location data by deriving from IP addresses: city (and derived latitude/longitude), continent, country, region, subcontinent (and ID equivalents). For EU data traffic, IP data are used solely for this geolocation derivation before immediate deletion; they are not logged, accessible, or used further. When collecting measurement data, all IP queries for EU users are handled on EU-based servers before forwarding to Analytics servers.
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Legal basis: Consent (Art. 6(1) sentence 1 lit. a GDPR).
Website: https://marketingplatform.google.com/intl/de/about/analytics/.
Security measures: IP masking (pseudonymization of IP address).
Privacy policy: https://policies.google.com/privacy.
Order processing agreement: https://business.safety.google/adsprocessorterms/.
Basis for third-country transfers: Data Privacy Framework (DPF), standard contractual clauses (https://business.safety.google/adsprocessorterms).
Opt-out options: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de; Settings for ad display: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (types of processing and processed data).​

Google Tag Manager

We use Google Tag Manager, a Google software that allows central management of so-called website tags via a user interface. Tags are small code elements on our website for capturing and analyzing visitor activities. This technology helps improve our website and offered content. Google Tag Manager itself does not create user profiles, store cookies with profiles, or conduct independent analyses. It simplifies and streamlines embedding and management of tools and services used on our site. Nevertheless, using Google Tag Manager transmits users’ IP addresses to Google for technical implementation of our services. Cookies may also be set. Such processing occurs only when services are integrated via Tag Manager. For details on these services and their data processing, see relevant sections of this privacy policy.
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Legal basis: Consent (Art. 6(1) sentence 1 lit. a GDPR).
Website: https://marketingplatform.google.com.
Privacy policy: https://policies.google.com/privacy.
Order processing agreement: https://business.safety.google/adsprocessorterms.
Basis for third-country transfers: Data Privacy Framework (DPF), standard contractual clauses (https://business.safety.google/adsprocessorterms).

We integrate so-called affiliate links or other references (which may include, e.g., search masks, widgets, or discount codes) to offers and services of third-party providers into our online offering (collectively referred to as “affiliate links”). When users follow the affiliate links or subsequently avail themselves of the offers, we may receive a commission or other benefits from these third-party providers (collectively referred to as “commission”).

To track whether users have availed themselves of offers via an affiliate link integrated into our online offering, it is necessary for the respective third-party providers to know that users have followed an affiliate link within our online offering. The attribution of affiliate links to respective business transactions or other actions (e.g., purchases) serves solely the purpose of commission settlement and ceases once no longer required for that purpose.

For the aforementioned attribution of affiliate links, these links may be supplemented with certain values that form part of the link or are stored otherwise, e.g., in a cookie. Such values may particularly include the originating website (referrer), timestamp, online identifier of the operator of the website containing the affiliate link, online identifier of the respective offer, type of link used, type of offer, and online identifier of the user.

Travelpayouts and Stay22

We participate in affiliate programs via Travelpayouts (travelpayouts.com) and Stay22 (stay22.com). These services track referrals through affiliate links using cookies or similar technologies to attribute commissions for bookings (e.g., flights, hotels). Data processed may include IP addresses, referrer URLs, timestamps, device info, and pseudonymized user identifiers, shared with providers for tracking. See their privacy policies: Travelpayouts https://support.travelpayouts.com/hc/en-us/articles/360004121052-Privacy-Policy; Stay22 https://www.stay22.com/privacy. Legal bases remain as stated; data transfers use DPF/standard clauses where applicable.

Notes on Legal Bases

If we seek user consent for third-party tools, consent forms the legal basis for data processing. Otherwise, user data are processed based on our legitimate interests (i.e., interest in efficient, cost-effective, and recipient-friendly services). Reference is also made to the cookie information in this privacy policy.

Data categories processed: Contractual data (e.g., subject matter of contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Metadata, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, involved parties).
Data subjects: Prospects; Users (e.g., website visitors, users of online services).
Purposes of processing: Affiliate tracking.
Retention and deletion: Deletion in accordance with the details in the “General Information on Data Storage and Deletion” section.
Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR); Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Social Network Presences (Social Media)

We maintain online presences within social networks and process user data therein to communicate with active users or provide information about us.

User data may be processed outside the European Union, potentially creating risks for users, such as difficulties in enforcing user rights.

User data on social networks are typically processed for market research and advertising purposes. For example, usage profiles may be created based on user behavior and derived interests, potentially used to display advertisements within and outside the networks that presumably match user interests. Cookies are usually stored on users’ devices containing usage behavior and interests. Usage profiles may also store data independently of devices used (particularly if users are members of the platforms and logged in).

For detailed information on respective processing types and objection options (opt-out), refer to the privacy policies and notices of the network operators.

In cases of access requests or asserting data subject rights, these are most effectively directed to the providers, who alone have access to user data and can take direct measures or provide information. Assistance is available upon request.

Data categories processed: Contact data (e.g., postal and email addresses or telephone numbers); Content data (e.g., textual or visual messages and contributions, along with related information such as authorship or creation date); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
Data subjects: Users (e.g., website visitors, users of online services).
Purposes of processing: Communication; Feedback (e.g., collecting feedback via online forms); Public relations.
Retention and deletion: Deletion in accordance with the details in the “General Information on Data Storage and Deletion” section.
Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).​

Further Notes on Processing Activities, Procedures, and Services

Instagram

Social network enabling sharing of photos and videos, commenting, favoriting posts, messaging, and subscribing to profiles and pages.
Provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.
Legal basis: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).
Website: https://www.instagram.com.
Privacy policy: https://privacycenter.instagram.com/policy/.
Basis for third-country transfers: Data Privacy Framework (DPF).​

Facebook Pages

Profiles within the social network Facebook – The controller is jointly responsible with Meta Platforms Ireland Limited for collecting and transmitting data of visitors to our Facebook page (“Fanpage”). This includes, in particular, information on user behavior (e.g., viewed or interacted content, performed actions) and device information (e.g., IP address, operating system, browser type, language settings, cookie data). Details are in the Facebook data policy: https://www.facebook.com/privacy/policy/. Facebook uses these data to provide us with statistical evaluations via the “Page Insights” service, revealing interactions with our page and content. This is based on an agreement with Facebook (“Information on Page Insights”: https://www.facebook.com/legal/terms/page_controller_addendum), regulating, among others, security measures and data subject rights. Further notes: https://www.facebook.com/legal/terms/information_about_page_insights_data. Users may direct access or erasure requests to Facebook. User rights (particularly access, erasure, objection, complaint to supervisory authority) remain unaffected. Joint controllership is limited to data collection by Meta Platforms Ireland Limited (EU). Meta Platforms Ireland Limited is solely responsible for further processing, including potential transfers to Meta Platforms Inc. in the USA.
Provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.
Legal basis: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).
Website: https://www.facebook.com.
Privacy policy: https://www.facebook.com/privacy/policy/.
Basis for third-country transfers: Data Privacy Framework (DPF), standard contractual clauses (https://www.facebook.com/legal/EU_data_transfer_addendum).​

Pinterest

Social network enabling sharing of photos, commenting, favoriting, curating contributions, messaging, and subscribing to profiles.
Provider: Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland.
Legal basis: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).
Website: https://www.pinterest.com.
Privacy policy: https://policy.pinterest.com/de/privacy-policy.​

YouTube

Social network and video platform.
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Legal basis: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).
Privacy policy: https://policies.google.com/privacy.
Basis for third-country transfers: Data Privacy Framework (DPF).
Opt-out option: https://myadcenter.google.com/personalizationoff.​

Plugins and Embedded Functions and Content

We integrate function and content elements into our online offering sourced from the servers of their respective providers (hereinafter “third-party providers”). These may include graphics, videos, or city maps (collectively referred to as “content”).

Integration requires third-party providers to process users’ IP addresses, as content cannot be delivered to browsers without them. The IP address is thus necessary for displaying content or functions. We select only content where providers use IP addresses solely for delivery. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags enable evaluation of visitor traffic on these pages. Pseudonymous information may be stored in cookies on users’ devices, including technical details on browsers and operating systems, referring websites, visit times, and further usage data for our online offering, potentially linked with data from other sources.

Notes on Legal Bases

If we seek user consent for third-party providers, consent forms the legal basis for processing. Otherwise, user data are processed based on our legitimate interests (i.e., interest in efficient, cost-effective, and recipient-friendly services). Reference is made to the cookie information in this privacy policy.

Data categories processed: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Metadata, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, involved parties).
Data subjects: Users (e.g., website visitors, users of online services).
Purposes of processing: Provision of our online offering and user-friendliness.
Retention and deletion: Deletion in accordance with the details in the “General Information on Data Storage and Deletion” section. Cookies stored for up to 2 years (unless otherwise specified, cookies and similar methods may be stored on users’ devices for up to two years).
Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR); Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).​

Further Notes on Processing Activities, Procedures, and Services

Google Fonts (Sourced from Google Servers)

Fonts (and symbols) are sourced for technically secure, maintenance-free, and efficient use, considering currency, loading times, uniform presentation, and potential licensing restrictions. The font provider receives users’ IP addresses to make fonts available in browsers. Technical data (language settings, screen resolution, operating system, hardware used) are also transmitted, necessary for device-dependent font provision. These data may be processed on the provider’s U.S. servers. When visiting our online offering, users’ browsers send HTTP requests to the Google Fonts Web API (software interface for font retrieval). The API provides users with Google Fonts’ Cascading Style Sheets (CSS) and specified fonts. Requests include (1) IP address used for internet access, (2) requested URL on Google server, and (3) HTTP headers, including User-Agent describing browser/OS versions and referrer URL. IP addresses are neither logged nor stored on Google servers or analyzed. The Google Fonts Web API logs HTTP request details (requested URL, User-Agent, referrer). Access is restricted and controlled. Requested URL identifies font families; data are logged to determine request frequency. User-Agent is logged primarily for debugging and aggregated usage statistics measuring font popularity, published on Google Fonts’ “Analytics” page. Referrer URL is logged for production maintenance and aggregated top-integration reports. Per Google, captured Google Fonts information is not used for end-user profiles or targeted ads.
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Legal basis: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).
Website: https://fonts.google.com/.
Privacy policy: https://policies.google.com/privacy.
Basis for third-country transfers: Data Privacy Framework (DPF).
Further information: https://developers.google.com/fonts/faq/privacy?hl=de.​

Changes and Updates

Users are requested to regularly review the content of our privacy policy. We amend the privacy policy as required by changes to our data processing activities. Notification occurs if changes necessitate user action (e.g., consent) or individual notice.

Where addresses and contact details of companies and organizations are provided, note that addresses may change over time; verify before contact.

Definition of Terms

This section provides an overview of terms used in this privacy policy. Where terms are statutorily defined, their statutory definitions apply. The following explanations serve primarily for understanding.

  • Affiliate Tracking: Affiliate tracking logs links used by referring websites to direct users to websites offering products or other services. Operators of referring websites may receive commissions if users follow these so-called affiliate links and subsequently avail themselves of offers (e.g., purchase goods or use services). Providers must track whether users interested in specific offers avail them due to affiliate links. Thus, affiliate links require supplementation with values forming part of the link or stored otherwise (e.g., in a cookie), including originating website (referrer), timestamp, online identifier of the site operator, online identifier of the offer, user online identifier, and tracking-specific values like ad medium ID, partner ID, and categorizations.

  • Inventory Data: Inventory data include essential information necessary for identifying and managing contractual partners, user accounts, profiles, and similar assignments. These may encompass personal and demographic details like names, contact information (addresses, phone numbers, email addresses), birth dates, and specific identifiers (user IDs). Inventory data form the basis for formal interactions between persons and services, facilities, or systems by enabling unique attribution and communication.

  • Content Data: Content data encompass information generated during creation, editing, and publication of all types of content. This category may include texts, images, videos, audio files, and other multimedia published on various platforms. Content data extend beyond the content itself to metadata providing information thereon, such as tags, descriptions, author details, and publication dates.

  • Contact Data: Contact data are essential information enabling communication with individuals or organizations. They include phone numbers, postal addresses, email addresses, as well as social media handles and instant messaging identifiers.

  • Metadata, Communication, and Procedural Data: These categories contain information on how data are processed, transmitted, and managed. Metadata (data about data) describe context, origin, and structure of other data, including file size, creation date, document author, and change histories. Communication data capture information exchanges between users via channels like email traffic, call logs, social network messages, and chat histories, including involved parties, timestamps, and transmission paths. Procedural data describe processes and workflows in systems or organizations, including transaction protocols, activity logs, and audit trails for tracking and review.

  • Usage Data: Usage data refer to information capturing how users interact with digital products, services, or platforms. They include details on application usage, preferred functions, dwell times on pages, navigation paths, usage frequency, activity timestamps, IP addresses, device information, and location data. Valuable for analyzing user behavior, optimizing experiences, personalizing content, and improving products/services, they also identify trends, preferences, and issues in digital offerings.

  • Personal Data: “Personal data” means any information relating to an identified or identifiable natural person (“data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

  • Profiles with User-Related Information: Processing of “profiles with user-related information,” or briefly “profiles,” involves any automated processing of personal data consisting of using such data to analyze, evaluate, or predict certain personal aspects relating to a natural person (depending on profile type, demographics, behavior, interests like website/content interactions). Cookies and web beacons are often used for profiling.

  • Log Data: Log data are information on events or activities logged in a system or network. They typically include timestamps, IP addresses, user actions, error messages, and system usage/operation details. Used for system issue analysis, security monitoring, or performance reporting.

  • Reach Measurement: Reach measurement (also web analytics) evaluates visitor flows to an online offering and may include visitor behavior or interests in specific information (e.g., website content). Operators can identify peak visit times, content interests, and adapt offerings accordingly. Pseudonymous cookies and web beacons are commonly used to recognize repeat visitors for accurate analyses.

  • Controller: “Controller” means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

  • Processing: “Processing” means any operation or set of operations performed on personal data or sets of personal data, whether or with or without the aid of automated means, such as collection, recording, organization, structuring, storage, adaptation, alteration, retrieval, consultation, use, disclosure, dissemination, alignment, combination, restriction, erasure, or destruction.

  • Contractual Data: Contractual data are specific information relating to the formalization of an agreement between two or more parties. They document conditions for providing, exchanging, or selling services/products. Essential for managing and fulfilling obligations, they include party identification and agreement terms like start/end dates, service/product types, pricing, payment terms, termination rights, extensions, and special clauses. Serve as legal basis for relationships, claim enforcement, and dispute resolution.​

 
 
 
 
 
 

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